The “Video
Marketing” Connection
Video marketing is the process of using videos
to promote your products,
services, or websites.
You’ve probably heard
of the world’s largest video website, YouTube.com. Online videos are HOT and are great for establishing expert
status in your niche as well as connecting with your local customers.
Online video is
steadily becoming the next biggest thing in Internet Marketing - if it isn't already. The same thing happened with
TV commercials back in the day!
However, TV commercials
are no where near as effective as online marketing methods anymore.
Here are 5 main
benefits of online videos:
1. Help You Develop Expert
Status
2. Help You Engage Website Visitors & Increases
Conversions
3. Help You Increase Website
Traffic
4. They Run on 24/7 on
Auto-pilot
5. They Set You Apart from Your
Competitors
Everyone is online...
and most people spend a LOT of time watching videos while surfing the web.
In fact, approximately 50% of people who watch
an online video will take action... whether it is to download a free report, click on your website link, subscribe
to your newsletter, or whatever you want them to do.
Because of this, video
marketing will help increase traffic to your website so you should get amazing results by combining the both them
together.
If you don't have a
website, do not worry... you can still utilize the power of online videos on increase
business.
But get this... Did you
also know that approximately 12% of people who visit a website with videos will end up buying from that
site?
This conversion rate is
amazing compared to non-video website conversions!
So, why is video so
powerful?
The answer is simply
that online videos are quickly becoming the preferred method for taking in information
online.
People would rather
spend 1-3 minutes watching a video than taking 10-20 minutes reading text.
Not only that, but
using video allows you to communicate the important points you want to get over to your target audience in very
little time.
Another note about
video is that not only can you place them on your website for your visitors to see, but you can also distribute
them all over the Internet for maximum exposure!
Websites sucha as
YouTube, Vimeo, and many others make it extremely easy for you to host and distribute your online
videos.
Not only that, but your
videos can be optimized to rank high in the search engines - giving your business immediate exposure to potential
customers.
Imagine someone in your
local area doing a Google search for your type of product or service... and then your video pops
up.
Do you think they’ll
click on it? Yes!
Videos get much more
attention than most forms of online media, which explains why it’s a “must-have” if you really want to connect with
your existing and potential customers.
Not only that, but
videos easily “go viral,” meaning they are shared by other viewers.
Studies show that approximately 90% of consumers who like an online video always share it with their friends.
Imagine how much extra exposure that will bring to your business - with no additional efforts on your part!
Online videos also make it easy to cross-sell your product or service. You are allowed to place a link and/or
strong call to action at the end of your video, so you can sell even more.
There are several
different styles of video that can be used and in order to really capitalize on them, you should try different
versions.
Here’s a short list to get your creative juices flowing:
- Create a “Welcome” Message for Your Website - this will
allow you to introduce yourself and your products/services to your website visitors. You can even do a tour of
your business facilities to give your audience an “insider view” of your business. They will warm-up to you and
start to feel like they already know you.
- Create “How-To” Educational Videos - this will allow you
to bond with your target audience by giving them valuable information that they can use.
- Create “Interview-Style” Videos - this will allow your
visitors to learn even more about you and your business. Use the interview to answer some of the questions that
your potential market would have when it comes to your industry. You can have your staff interview you or you
can interview your staff- whatever makes sense for your business.
- Create “Commercial” Videos - this will allow you to sell
your product or service online 24/7 on complete auto-pilot. Similar to TV commercials, online video commercials
can be used to quickly promote your product or service.
Ask Your
Satisfied Customers to Create Video Testimonials - this will allow you to easily provide “social proof” using the
power of video. Showing live video coverage of one of your happy customers will boost your conversion
rates.
David
Simon
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